The label combines the earthiness of beets with the fiery intensity of peppers through graffiti-inspired typography and vibrant illustrations that mirror hip hop’s rhythmic beats and street art. The color palette uses natural tones enhanced by energetic bursts, targeting a young, trend-conscious demographic.

Hand-drawn elements ensure originality and an authentic street feel, with characters styled in urban fashion, merging food with cultural expression.

The final design highlights the sauce’s uniqueness and its hip hop roots, appealing to adventurous foodies and lovers of bold, artistic expressions. This project showcases my expertise in integrating client vision with consumer appeal, crafting not just a label but a compelling brand story.