As a Graphic Designer at TYR Sport, I play a pivotal role in developing and executing digital media marketing assets for new merchandise launches across various platforms, including the company’s website, social media, SMS, email marketing, and print materials. My responsibilities extend to crafting in-store signage that contributes to a cohesive and engaging retail environment and designing logos that enhance our brand identity, particularly for new products and collaborations with sponsored athletes. I also handle the design of product packaging for a diverse range of items—from swim caps to pickleball rackets and apparel care labels—ensuring brand consistency across all materials. Additionally, I lead the design of seasonal catalogues and create detailed sell sheets for products like footwear and swim techsuits, which are instrumental in highlighting key features to our target audiences, thereby enhancing product visibility and appeal.
MARIA SCHWEITZER 